The internet is a powerful marketing tool in the tourism industry and can affect this industry in crucial ways. Every city, country and state sporting an interesting site with good web design can be pivotal in the promotion of its tourist spots. The internet continues to be the most prevalent tool for getting information about these and for travel bookings. The goal is to reach the users through a simple and easy to navigate website. The project was about developing concepts for the Uttar Pradesh tourism website otherwise known as DMO (Destination Management Organization) site. The goal was to increase its tourism.