Most startup companies and SMEs struggle to get their corporate identity programme, which is the need of the market. INTERICS Design believes that they can target on exact client requirements through their intensive research and reduce the cost for their clients as per their budget, using a unique strategy called ‘Frugal Branding.’ This project sought to understand the USP elements of this new service segment called Frugal Branding, to communicate the real values and advantages to the internal team as well as to the targeted customers and design and define the project implementation process.