Cadbury or Cortana is an intuitive personal assistant on your mobile phone, based on the artificial intelligence of Bing’s personal assistance Cortana. Cadbury helps reduce the burden on everyday tech savvy users to complete their high involvement tasks by automating certain information. It is a one-point contact for any soft needs of the user. A new method of providing search results to the consumer in an anticipatory manner before the consumer invokes the need is what we were trying to achieve in this project. This was an exploration in experience and interaction design, with a proposal of an execution strategy.