The advent of matrimonial sites in India has changed the whole matchmaking experience with a large number of contemporary Indians using such sites to meet their potential partners. From generic matrimonial websites, the brands have now moved into niche markets. The objective of the project was to analyze the gap between the current offerings of Jeevansathi.com and the actual expectations of the current generation and to come up with ideas that work well in the near future. It also included a set of design directions which would enhance the user engagement and experience on the website and educate the lesser aware users to make the most of the site.