This project focused on a premium brand market section which has a specific client and value range. A detailed study on the brand’s value, retail business in context to region specific, colour range according to trends, fashion forecast, style and adaptation of an international premium brand identity to the Indian market was done. My final collection consisted of polo t-shirt, t-shirt, shirts, shorts and trouser. As U.S.Polo is a globally popular brand and carries a very strong signature style statement, it was prime importance that the style and quality was maintained. So considering the Indian market scenario and U.S. Polo set the trend that the collection was worked on.