Parijata Jain GDPD guide Sekhar Bhattacharjee sponsor LATITUDE MERCHANDISING Pvt. Ltd.
keywords

Children
Educational aids
Toy kit
Accessories
diploma project
‘KEEP IT PLAYFUL’
The objective was to find opportunities in the area of educational environment for pre-schoolers, to enjoy the learning experience through a different medium. Also, to develop a unique illustration style and create range of toys from it, including educational aids and accessories.


Primary research was done through questionnaires and interviews. Online secondary research for children’s psychology was been studied. The target group was 3-5 year-old children. Different stages of the project included user study, search for opportunities, design concepts, technical drawings, prototyping and documentation.

The theme ‘Circus’ was selected, followed by the moodboard. Pretend play kits and home decor accessories were shortlisted among concepts. Based on in-house feedback, safety standards and ergonomics, concepts were revisited and modified. Technical drawings were created and converted into prototypes, which were user tested on the target group. Feedback and observation analysis was incorporated into the final products.

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