keywords
Women’s wear
Revival & promotion
Contemporary living
Craft
Women’s wear
Revival & promotion
Contemporary living
Craft
diploma project
CARAVAN CHIC
The project was to identify the gaps in Caravan craft’s current offering, understand customer needs and create a range of women’s wear apparel for the Spring Summer 2014 collection.
Research was initiated on apparel markets (national and international). Consumer feedback was collected by spending time in the store, interaction and observation; also through trend forecasts, blogs, articles and runway reports. The research was analysed and different looks created and further refined with inputs from the design head. The approved looks were made into samples.
After analysing the research information through various platforms, two collections were developed - Basic+Core and Flora. For each collection, trendboards, moodboards and lookboards were developed to derive silhouettes and create a commercial set. Once the designs were approved, samples were developed and sent for production with specification sheets.
Research was initiated on apparel markets (national and international). Consumer feedback was collected by spending time in the store, interaction and observation; also through trend forecasts, blogs, articles and runway reports. The research was analysed and different looks created and further refined with inputs from the design head. The approved looks were made into samples.
After analysing the research information through various platforms, two collections were developed - Basic+Core and Flora. For each collection, trendboards, moodboards and lookboards were developed to derive silhouettes and create a commercial set. Once the designs were approved, samples were developed and sent for production with specification sheets.
class room project
Ready-to-wear (Khadi)