Young Designers 2011

 
 
 
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Exploring Visual Language for an Interpretive Museum
Graphic Design | PGDPD
Immanuel Suresh
Vidyamandir Trust, Palanpur
Keywords
Non-artefact based museum
Interpretation
Large scale graphics
Sequential unfolding
My diploma project involved the conversion of a heritage building in Palanpur into a museum that depicts its evolving history, for future generations to learn about its rich past, witness the changes and continue to actively participate in the city’s growth.

A museum caters to a cross-section of people. My target audience comprised individuals of different age groups, levels of education, tastes and interest. The primary audience are schoolchildren of 9-15 years of age. The secondary audience are the local communities, and the tertiary audience are Gujaratis from other parts of India and abroad.

I focused on creating an interpretive, non-artefact based museum that showcases the history and communities of Palanpur. The study of Palanpur’s visual culture - prominent architecture styles, typography, symbolic forms, patterns and graffiti – gave rise to the museum’s name and narrative concept. Visuals were used as part of the narrative to unfold half a millennium of complex and eventful history. I learnt how to plan sequential graphics within a spatial narrative by analysing dimensions, movement and traffic flow. I explored a wide range of materials and printing techniques to achieve various sensorial effects. An intrinsically ‘Palanpuri’ identity was created to invite and involve potential visitors. My end deliverables were the museum logo and a system for the museum graphics comprising the development of visual language, layout and info media (panels, posters and maps).

My diploma project taught me the importance of systematic design process and how to deal with the complexities in a project. I now understand the value of a museum as an institution.
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