Young Designers 2011

 
 
 
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Furniture @ Food Courts
Furniture and Interior Design | PGDPD
P Rama Krishna Rao
Ajay Shah Design Studio, Mumbai
Keywords
shopping mall
Spatial elements
Fabrication
Thematic/ non-thematic
For my diploma project, I had to develop a furniture range that can be used in the food courts designed by the studio. The idea was to deliver a global solution that lets the design gel well with thematic as well as non-thematic spaces. Irrespective of location or concept, the furniture would have the potential to exhibit a character of its own but not overpower the environment. The user in this context would be anybody visiting a mall.

The project had an exciting brief and presented a wide scope for exploring my background in architecture and my sensitivity towards space and its complementary elements such as furniture. A detailed market study and research on the topic led to the generation of the concept. This was followed by brainstorming ideas based on the insights that were gathered. The concepts developed were logically and analytically cross-checked and the ones which had potential were shortlisted. The design stage included the refinement of concepts for a set of furniture: a chair, a chair with the option of an armrest, a high stool, a square table for two/four and a high table. One of the options was then prototyped.
¬¬The project offered me an opportunity to conceptualize a design while working with vendors/ fabricators within strict constraints. It helped me develop the patience to listen to and understand the multiple views people had on my design. It also taught me how to the deal with vendors and interact with clients and work on multiple projects at a time, while adhering to strict deadlines.
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