Young Designers 2011

 
 
 
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COIN: Strategic Design Direction of Application Store for Indian Market
Strategic Design Management | PGDPD
Vinai Kumar
Samsung Design, Delhi
Keywords
Strategic design
Mobile app store
Contextual adaptation
Experience design
My diploma project was an effort to capture and report the top global trends and market innovations that will directly impact the mobile/handheld electronics industry over the next five to six years.

Mobile technologies have been immensely successful in penetrating the lives of millions. With the market for Android, iPhone, iPad, and Blackberry mobile apps heating up, companies are now diverting a considerable amount of investment and focus towards mobile ecosystem development. However, though the market for consumption of content is huge in India, the availability of content that caters specifically to it is very limited. Tapping into this market would significantly leverage Samsung’s market share.

The first part of the project focused on building an understanding of the domain through secondary research on global and Indian trends for handheld devices, different sector insights on mobile usage and competition analysis. The next stage involved reaching out to the consumer and identifying the real issues and core needs to substantiate the requirement for the app that had to be developed. Further, insights from users were put together to get a holistic view of the target audience and develop a systems-level understanding of the mobile app and the various factors that affect the mobile app ecosystem.

The final proposed design provides users easy access to required information through mobile apps and optimizes the delivery mechanism for the organization specifically within the Indian context.

Through this project, I have learnt that by collating insights, design directions can be validated with consumers to find out ways to improvise and differentiate concepts and mediums to further reach out to them.
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