Young Designers 2011

 
 
 
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Vanessa G: Art'Outure
Textile Design | GDPD
Sonal Chauhan
IKOS DESIGNS Pvt. Ltd., ASHISH N SONI (New Delhi)
Keywords
Couture
European sensibilities
Brand ideology
Start-up collection
As part of the design team headed by Ashish Soni, my project was to develop concepts for the Spring Summer 2011 collection for the launch of the high-fashion brand, Vanessa G across Europe. The responsibilities for this design venture were huge and included the formation of the entire business plan, building up the brand ideology into practical concepts, scoping the market for the next three to four years and developing the starting range for the collection. Being an apparel design student and a dedicated follower of high-fashion, this was a dream project for me.
The start-up collection for the label consisted of two different ranges of women’s Prêt and Couture wear in the high fashion luxury segment: Vanessa G Spring-Summer 2011, a prêt collection launched on the official website, as the first range for sale through the website itself and the Vanessa G Fall-Winter 2011, a prêt and couture collection mainly consisting of digital printed garments launched through a solo fashion event in London, as well as the launch of the label Vanessa G. I managed the design development process and production till the final sampling stage for the Spring-Summer 2011 collection. For the Fall-Winter 2011 collection, I had to create design options with the given prints, in terms of placements, and execute the selected options into actual samples, thus creating the range.
From the brainstorming sessions to the final fashion extravaganza, working on a strict deadline of four months and a tight budget, I learnt immensely about the business of fashion at every stage, from concept to consumer. Being a part of a process that creates something new and huge in the world of fashion was indeed very exciting.
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