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Traditionally, art has long been bought and sold at art exhibitions, art galleries, art fairs, and auctions. But that was the last century…and then the internet found us. Internet has transformed practically every aspect of our modern lives; including the art space, the niche market for art, and finally, art itself. My diploma project looked at the current Indian art space and what changes were required to sustain the selling of art in the online space. This project would help the sponsor with a definitive strategy to grow from an individual art and aesthetic consultant to a major player in the Indian art market. It outlines the strengths and dangers of selling art online. I focused on detailed user experience and research to enable the sponsor to create true experience-based differentiation through its online presence. The foundations of the framework built during the project are at the core of creating valuable, positive, and memorable experiences for the customers by focusing on their needs and delivering immersive interactive environments.
Research was done with the purpose of understanding art, its nature and value and how patrons relate to it. This understanding is important to serve the customers who are ready to spend millions on what they find valuable, regardless of the next person’s opinions about it. |