Young Designers 2010

 
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Manish Kori
Strategic Design Management | PGDPD
manish.kori@gmail.com
 
Art Business Design
 
Guide Krishnesh Mehta
Sponsonr Durva gandhi & associates
Keywords
> Art
> Internet
> Experience-based differentiation
> Interactive environments
Traditionally, art has long been bought and sold at art exhibitions, art galleries, art fairs, and auctions. But that was the last century…and then the internet found us. Internet has transformed practically every aspect of our modern lives; including the art space, the niche market for art, and finally, art itself. My diploma project looked at the current Indian art space and what changes were required to sustain the selling of art in the online space. This project would help the sponsor with a definitive strategy to grow from an individual art and aesthetic consultant to a major player in the Indian art market. It outlines the strengths and dangers of selling art online. I focused on detailed user experience and research to enable the sponsor to create true experience-based differentiation through its online presence. The foundations of the framework built during the project are at the core of creating valuable, positive, and memorable experiences for the customers by focusing on their needs and delivering immersive interactive environments.
Research was done with the purpose of understanding art, its nature and value and how patrons relate to it. This understanding is important to serve the customers who are ready to spend millions on what they find valuable, regardless of the next person’s opinions about it.
Interdisciplinary Design
DRE | 12
SDM | 13
Strategic Design Management
Abhishek Dwivedi
Ananya Chatterjee
Gauri Kathju
Gavin Remedios
Jyoti Rajput
Kanika Malhotra
Manish Kori
Niharika Sethi
Prasurjya Phukan
Priyadarshinee Mohapatra
Shikha Balakrishnan
Shuchi Gangwal
Xavier Dayanandh
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
TrAD | 08
Textile Design
ADM | 14
LAD | 09
TD | 13
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