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Information and Interface Design
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jgeroge@microsoft.com, justin.george85@yahoo.co.in |
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Social CRM
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Guide Dr Bibhudutta Baral |
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Sponsonr Microsoft India Development Center
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My diploma project explored how the social media revolution, that has swept the world around us and changed the way we communicate with each other, has antiquated the conventional customer-enterprise relationship and its implications on Microsoft Business Dynamics CRM. It looked at the process of analysing the social media landscape, identifying opportunity areas in Dynamics CRM, identifying concrete scenarios and designing the UX associated with it. Microsoft Dynamics CRM is a multilingual Customer Relationship Management software package developed by Microsoft. Out of the box, this product focuses mainly on Sales, Marketing, and Service (help desk) sectors. But Microsoft has been marketing Dynamics CRM as an XRM platform and encouraging its partners to use its proprietary (but .NET based) framework to customize it to meet several other requirements. The Microsoft Dynamics family of business applications includes other related products such as Microsoft Dynamics AX (ERP application), Microsoft Dynamics GP, (ERP application) Microsoft Dynamics NAV (ERP application), and Microsoft Dynamics SL (ERP Application). I had a wonderful learning experience working on this project. |
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