|
|
My diploma project was to redesign the Identity for Apeejay Business Centre which is spread across the following metro cities: Delhi, Mumbai, Kolkata, Chennai and Hyderabad. Since the new center was going to start functioning from Hyderabad, the client wanted to have a new identity application for Hyderabad. The emphasis was not just on the Business Center but the APEEJAY group as a Whole which has 30 years of experience in the hospitality service industry. The project focus was not just on identity; it needed a visual language and environment graphics too which had to be flexible so as to run across all its centers. My role as a graphic designer was to come up with the concept and develop the entire requirement. My design process started with interaction with client, conceptualization, presentation, feedback and refinement of final identity and visual language and its applications on collaterals and environmental graphics. The target group for this project was the potential clients for the business center, existing users, clients and internal team. Working with so many experienced designers benefited me a lot in terms of clarity in the design process and creating identity. Critical and analytical feedbacks from the entire studio definitely raised the confidence in me to handle such projects individually in future. |
