Young Designers 2010

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Sudev Kumar Mandal
Ceramic and Glass Design | PGDPD
Wall Highlighter Tiles For Residence
Guide Swasti Singh Ghai
Sponsonr Regency Ceramics Limited, Yanam, Puducheery
> Highlighter
> Market survey
> Styling
> Novelty
My diploma brief was to design exclusive wall highlighter tiles for living room, balcony, bathroom, kitchen and basin wall for Ahmedabad and Hyderabad markets. The objective of the project was to explore surface design for highlighter tiles and add value to position the products differently from the competitors. I conducted a series of user surveys in the two cities to understand usersí lifestyle, needs and aspirations. Simultaneously, market survey was also carried out to understand the present trends, strength of the competitors and also to find possible areas of work.
The next stage was exhaustive styling exploration and the most promising design was taken forward for detailing. In the process of design development, the main challenge was to highlight the novelty of design keeping in mind the limitation of production. I also shared my work with the other design students working on several aspects of interiors, so that there was an ease in the language. I created a range of highlighter tiles of different sizes with colour variation. The experience of working on this project has been a revealing one as it made me realise the true role of a designer in the manufacturing process. It also helped me shed my inhibitions slowly and develop myself as an interpreter of the clientís requirements and the production processes.
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
Ceramic and Glass Design
Aishwarya Singh
Ankisha Kabra
Ginto Joseph
Jasjit Johal
Manik Singh
Pragati Digraskar
Rachita Patel
Shikha Agarwal
Sudev Kumar Mandal
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Interdisciplinary Design
DRE | 12
SDM | 13
Textile Design
ADM | 14
LAD | 09
TD | 13
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