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Graphic Design
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rohnisch@gmail.com |
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Building Brand Identity: A Project on Creating an Identity and its Collaterals
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Guide Anil Sinha |
Sponsonr Enhance Ambient Communications Pvt. Ltd.
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My project was to review and reposition the brand identity for Enhance, a Mumbai based media agency that specializes in Retail Branding and Ambient Media Solutions. The project assignment involved analyzing the current logo and understand if it communicates its role efficiently and creates a brand language. The objective of this project was to understand the core strengths of Enhance design experience and to express it in a new brand language that projects Enhance successfully. My design process started with evaluating current identity which was followed by exploring other directions in which the brand could be projected. An important factor was the positioning of the brand in the market; how the identity would stand up to a competitive audit. The target groups were big brands availing the services in Retail Design right from ideation to implementation.
This project helped me learn and relearn several aspects of branding. It was a thorough introduction to Corporate Branding and the vast machinations that promote it. Though the deliverable of the project was limited, I had the opportunity to understand how the brand is expected to function at the systemic level in a large organization. |
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