Young Designers 2010

 
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Rohini Shenoy
Graphic Design | GDPD
rohnisch@gmail.com
 
Building Brand Identity: A Project on Creating an Identity and its Collaterals
 
Guide Anil Sinha
Sponsonr Enhance Ambient Communications Pvt. Ltd.
Keywords
> Identity
> Retail branding
> Refinement
> Authenticity
My project was to review and reposition the brand identity for Enhance, a Mumbai based media agency that specializes in Retail Branding and Ambient Media Solutions. The project assignment involved analyzing the current logo and understand if it communicates its role efficiently and creates a brand language. The objective of this project was to understand the core strengths of Enhance design experience and to express it in a new brand language that projects Enhance successfully. My design process started with evaluating current identity which was followed by exploring other directions in which the brand could be projected. An important factor was the positioning of the brand in the market; how the identity would stand up to a competitive audit. The target groups were big brands availing the services in Retail Design right from ideation to implementation.
This project helped me learn and relearn several aspects of branding. It was a thorough introduction to Corporate Branding and the vast machinations that promote it. Though the deliverable of the project was limited, I had the opportunity to understand how the brand is expected to function at the systemic level in a large organization.
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
Graphic Design
Abhay Salve
Aparajita Barai
Ayush Marathe
Charutha Reghunath
Dheera Sutar
Hetanshi Kothari
Malika Soin
Mamata Volvokar
Medha Malhotra
Mridusmita Nath
Parasuram Kokiri
Pragya Mishra
Rohini Shenoy
Sanjay Basavaraju
Sayanee Halder
Shreyas Krishnan
Varsha Mehta
Vinay Jois
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Interdisciplinary Design
DRE | 12
SDM | 13
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
TrAD | 08
Textile Design
ADM | 14
LAD | 09
TD | 13
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