Young Designers 2009

 
Bhavani Tayya
Textile Design | PGDPD
bhavanitayya@gmail.com
 
Silk Furnishing for European Market
 
Guide Aditi Ranjan
Sponsonr Swadeshi Silks, Bangalore
Keywords
> Home furnishings
> European market
> Silk and jacquards
> Nature-based prints
For my project, I designed a series of range of furnishing fabrics from light to medium density for silk furnishings and drapery for European markets.

While catering to European markets, I had to simultaneously incorporate the distinct style of the company . After a thorough analysis of markets and international trends, it became evident to me that there was a demand for floral and geometrical patterns derived from nature. I then developed new nature-based stylized motifs infused with a modern approach. I experimented with silk and other materials that blend with it.

My project had two areas:
The first was decoration-driven with floral and geometrical surfaces that were refined for contemporary appeal. Vibrant colors were used as accent.

The second was texture-driven, again inspired by nature. I made efforts to bring in new textures by stimulating different yarns and weaves . I devised a new vocabulary of patterns and textures that could be used both independently as part of a design or on the whole fabric. Colors suggested were natural and tone-on-tone shades to highlight the texture or pattern.

It is challenging to convey exactly how a design was visualized by a designer so it was exciting to see how paper concepts were translated into final products. Final artworks were prepared using Texelle and Ned software for Jacquards.

I acquired a holistic learning experience in research, clientele, forecasts, production constraints, quality control and costing. My project was a brilliant opportunity to understand the design process in an industrial set-up.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
Textile Design 37
A. Reshmi Shankar
Aarti Badamikar
Ajit Rita Kullu
Anup Choudhary
Arnab Senapati
Bhavani Tayya
Deepa Gautam
Dhananjoy Das
Jisha Unnikrishnan
Jumpu Ronya
K. Shenali Sema
Kausar Rehman
Lisa Mathew
Madhumita Sutar
Meera Narula
Neha Lad
Nidhi Dang
Prasun Chakraborty
Pritha Biswas
Priyanka Patel
Rajlakshmee
Ramya Dhawan
Reshma Rahiman
Sapna Dhawla
Sargam Manjawala
Shafique Afzal
Shweta Sametriya
Shweta Kapadi
Sita Mani
Souvik Choudhury
Sudeshna Sil
Sugashini R.
Sunanda Agarwal
Swetha Thiagarajan
Tarjani Deodhar
Tejaswini Kulkarni
Wajahat Hussain
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