Young Designers 2009

 
Lisa Lee
Graphic Design | GDPD
typopath@gmail.com
 
Design to Discover
 
Guide Anil Sinha
Sponsonr Icarus Design, Bangalore
Keywords
> Brandbuilding
> Discovery led approach
> Blog
> Brand identity
Icarus is a design and research consultancy, based in Bangalore, specializing in the area of branding and industrial design. My project focused on establishing Icarus’s identity within the framework of ‘design’ . While there are other potential alternative frameworks such as ‘innovation’, ‘branding’ and ‘strategy’ which they could claim, Icarus believes that design is a framework which is wider than the above.

After years of working with big brand names and making them what they are today in the global market, Icarus perceived that they were focusing exclusively on client needs and delivering design solutions which are effective in the market. The company perceived themselves as having distanced themselves from a wider community who could potentially be interested in their work.

So, Icarus created an opportunity where design plugs into the business model and its ecosystem. They follow a discovery led process towards design. Recently, Icarus coined a phrase to describe, their aspirations and the most critical value they bring to any engagement. This phrase is ‘Design to Discover’

My design process was exciting and I conceptualized and produced three major deliverables –First was a brand identity for ‘Design to Discover’. Second, I produced three publications showcasing Icarus’ projects in design in the areas of packaging, branding and industrial design respectively intended to appeal to multiple audiences. My final deliverable included the design of a ‘Design to Discover’ blog.

My project also sparked a path to discovery in my own journey. I learned about my flaws, my strengths and my own potential and discovered more definition in my own identity.
Communication Design
AFD 9
ED 5
FVC 13
Graphic Design 18
Amruta Parande
Anisha Thampy
Armeen Kapadia
Janhavi Goregaoker
Jayakrishnan Subramanian
Kalpana
Lisa Lee
Lori Gupta
Mridu Mehta
Prashant Coakley
Preeta Suresh
Sakshi Chopra
Satyanarayan Rajpurohit
Shreya Sarda
Snehal Chitlange
Urmimala Nag
Vidit Narang
Vinu Chaitanya
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
TD 37
Guide
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