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Graphic Design
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typopath@gmail.com |
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Design to Discover
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Guide Anil Sinha |
Sponsonr Icarus Design, Bangalore
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Icarus is a design and research consultancy, based in Bangalore, specializing in the area of branding and industrial design. My project focused on establishing Icarus’s identity within the framework of ‘design’ . While there are other potential alternative frameworks such as ‘innovation’, ‘branding’ and ‘strategy’ which they could claim, Icarus believes that design is a framework which is wider than the above.
After years of working with big brand names and making them what they are today in the global market, Icarus perceived that they were focusing exclusively on client needs and delivering design solutions which are effective in the market. The company perceived themselves as having distanced themselves from a wider community who could potentially be interested in their work.
So, Icarus created an opportunity where design plugs into the business model and its ecosystem. They follow a discovery led process towards design. Recently, Icarus coined a phrase to describe, their aspirations and the most critical value they bring to any engagement. This phrase is ‘Design to Discover’
My design process was exciting and I conceptualized and produced three major deliverables –First was a brand identity for ‘Design to Discover’. Second, I produced three publications showcasing Icarus’ projects in design in the areas of packaging, branding and industrial design respectively intended to appeal to multiple audiences. My final deliverable included the design of a ‘Design to Discover’ blog.
My project also sparked a path to discovery in my own journey. I learned about my flaws, my strengths and my own potential and discovered more definition in my own identity. |
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