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Waylon James D’Souza
waylonenator@gmail.com | Product Design | GDPD
Creating and Reviving USPs for FATL Washing Machines for the Indian Market
Sponser: LG Electronics Pvt. Ltd., Greater Noida
Guide: Shashank Mehta
AFD  26
CGD  7
FVC  14
FID  11
GD  27
IDD  6
LAD  16
NMD  9
PD  34
SUID  7
SDM  8
TD  17
Keywords
Washing machine
Top loading machines
Indian market
Features creation
The main focus was how to create and emboss features so that they become successful user selling points for fully automatic top loading washing machines in the Indian market, for Y+3, as a product which would be launched after three years, the scenario and the consumer requirements which would come by three years from now.
To do this, I have followed a methodology in which I conducted for a period of time, elaborate market and user surveys in three metropolitan cities and did a qualitative and quantitative analysis. Online surveys were conducted prior to the preparation of a questionnaire to get a gist of and preview of common problems involved in the usage of a washing machine.
Charts were made of the user survey by putting snapshots of the conditions, environment, usage, the brand owned by the individual households, and the data from the user surveys including preferences, problems, wants and suggestions. Later, the data collected was put into the form of a statistical chart in order to derive the most rampant problems and to emphasize the urgency they need to be dealt with.
I have focused on making a database of issues related to washing machines which are generally not addressed, but are very crucial, even more than ergonomics and styling. Secondary focus was on a database of opportunity areas, never dealt with before, and a range of solutions, thus creating an idea bank for further use in the future.
This project helped me strive to make my ideas practicable for the company to incorporate yet not kill the essence of the approaches to gratify the user’s desires. It made me conscious about the sub-conscious decisions that I made during the project providing me a base to refer to when looking back.
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