The project focused on the design up-gradation, and the complete detailing of the Reva Zephyr concept for production. It was an attempt to add up to the electric image of Reva and communicate the required information to the user in the easiest manner.
Reva Zephyr is a variant on the platform of Reva, which is one of the world’s largest selling Electric Vehicles (EVs). It extends the feeling of enjoying a clean, pollution free atmosphere by virtue of effective use of electric powered drive train. Reva Zephyr seeks to attract the youth, especially young professionals opting for EVs.
The concept prototype was well appreciated and considering the increasing demand from dealers, users and electric vehicle fans, the company wished to introduce the car for sale. But, the company decided to produce the vehicle in a limited quantity to be marketed in domestic as well as European markets.
The project revisits the design of the Reva Zephyr and identifies new opportunities and scope in the existing design. The concept lacked in small detailing (which needed attention before exposing the vehicle to the open market) from the smallest thing like a hood latch, to safety components like the roll hoop. These needed to be worked out in the same design language without disturbing the Zephyr’s flair. We proposed and executed a few value additions like cosmetic enhancements and add-ons like GPS unit and iPod to further add to the free and open experience of the Zephyr. A new instrument cluster was to be designed as a standard fitment on all Reva vehicles.
The project was concerned mainly with the visual and informational elements of the cluster. Simplicity and a minimalist approach remained the keywords of the design phase with feasibility, production ability, processes, time and cost being in focus.
