young designers 08
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Mousumi Biswas
mousumi001@gmail.com | Product Design | PGDPD
Assertive Sporty Wagon R
Sponser: Maruti Suzuki India Limited, Gurgaon
Guide: Pradyumna Vyas
AFD  26
CGD  7
FVC  14
FID  11
GD  27
IDD  6
LAD  16
NMD  9
PD  34
SUID  7
SDM  8
TD  17
Keywords
Sporty vehicle
Automobile facial character
Wagon R
Car
The project aimed at visualizing an assertive and sporty character in a vehicle - one of the effective ways to make users feel young. Maruti Suzuki India Limited, Gurgaon, wanted to achieve this through a face-lift of Wagon R by re-designing its front bumper and headlights, which visually represent the facial character of a car.
Research was done on how the user defines the assertive sporty character of a vehicle. A study was done to relate the assertive sporty character to individual users’ personalities through images and visuals chosen by them. All the findings were composed on mood boards so as to simultaneously concentrate on improving and defining language for assertive sporty character in Wagon R. I continuously explored to understand how each character’s line conveys the desired feeling. The explorations were inspired by the shape of water droplets, stripes, etc., which depicted aggressive, and a sporty nature. The leopard concept was finalized as it was the closest to the basic theme, of assertive sporty, in a very fresh and new way. Feasibility check was done from assembly and manufacturing point of view, and necessary modifications and detailing were done.
The refining of the concept in terms of lines, curves, BL in side section was done using tape drawing. The refined concept was taken for clay modelling for final refinement as a volume. Further engineering detailing, costing, etc. was done by Maruti Suzuki India Limited beyond the scope of my project.
Learning has encompassed understanding and exploring the car design languages as to how each character line conveys the desired feeling in exterior styling; technical consideration while designing in car deign e.g. ventilation of the front grill, placement of the element like fog lamp, ground clearance, etc.; exploration of digital rendering as well as clay modeling, etc.
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