young designers 08
Home
Messages
Education@NID
©nid08
Credits
 
Rashmi Gupta
rgupta503@gmail.com | Graphic Design | GDPD
Between Blues Branding
Sponser: Dev Kabir Malik*Design, New Delhi
Guide: Immanuel Suresh
AFD  26
CGD  7
FVC  14
FID  11
GD  27
IDD  6
LAD  16
NMD  9
PD  34
SUID  7
SDM  8
TD  17
Keywords
Website design
Advertisements
Branding
Print
My brief was to design newspaper and magazine advertisements and two websites, one for BCC and the other for their concept brand, Bench and Bar. While tackling these three, I also had the task of identity refinement of The Blues, the number one retail chain in India showcasing niche world class brands and the latest fashion trends. This was a deviation from my original brief, but helped me link the three together to form one single coherent branding for The Blues.
What started out as a project where I had to design two websites and some print ads for the clients ended up being so much more. ‘Between Blues Branding’ was a project where a visual language was developed for The Blues, that had to be established as their identity and translated to different mediums. All modes of communication whether print or websites are essentially modes of branding of values intrinsic to the company and though the mode of communication may differ, the underlying motive is the same.
There was constant interaction between the clients and me and this coupled with the addition to my original brief, greatly influenced the rest of my project. The project could be summed up as involving print and two websites, one for The Blues and the other for the Bench and Bar catalogue, interspersed with the brand optimization of The Blues.
It was an enriching experience, where I learned and re-learned new things, new ways of working and new ways of thinking. Learning how to think in a non linear fashion, and to do research by not spending days reading about the subject, but as a more hands-on doing, were the completely new ways of working I came across. I found myself being more productive every day.
  ...................
Feedback | Contact Us