My diploma project was a series of promotional films for Network 18, which consists of four television channels and a number of websites and services. Each of my promos was made keeping in mind the practical modalities of television telecasting. I worked on four promos during my diploma project.
The first promotional film was for a show on CNBC Awaaz called ‘Smart Shopping.’ It was shot to create awareness and increase the viewership of ‘Smart Shopping,’ a show that provides the consumer with an in depth knowledge about the best deals available in the market, be it in big shops or roadside small shops, on CNBC Awaaz. The promo had been made keeping in mind the target audience of the show, which consisted of middle-class and upper middle-class urban people in the age group of 16-40 years. My first promo was, thus, a big commercial venture.
The other three promos, “Save”, “Partner”, and ‘Condom,’ were a series of Public Service Announcements, meant to increase awareness about AIDS. These promos were to be telecast on and around the World AIDS Day, which falls on 1st December. My project involved research, conceptualizing and, eventually, making the promos.
My project turned out to be a great learning experience for me. The diploma project has helped me not only to learn the craft of filmmaking better, but also given me a taste of the practical nuances involved in the craft. I have learnt to work better with the technical team, and also realized the importance of great teamwork. Conviction in my work and standing up for it in front of my client is something I have finally managed to master.
