The creation of innovative products, processes, services, and systems has great signifi cance and will increasingly play a prominent role in our economical and social activities.
In the recent past, there has been a substantial growth in the
creative economy and large numbers of students are aspiring to
receive an education in the creative fi eld. Design plays a pivotal
role in social development. In recent times, greater emphasis has
been laid on value based education by focusing more on it and
exposing the design fraternity to the promotion of responsible
design: design which takes cares of the environment, sustainability
issues, co-existence, harmony and ethical practices.
At the same time, making design education relevant to today’s
context can demonstrate the social and economic benefi ts of
design. Design can contribute to the success of the innovation
process. Putting at the forefront success achieved by various organizations
can contribute to spreading awareness about the role
of design. Today, many industries involve NID students through
classroom projects, design competitions, and particularly, through
diploma projects where a great deal of synergy has been created
between industry and NID. They derive and tap innovative potential
of young minds and effectively use it for their development. This innovative teaching methodology makes NID education very
relevant and keeps it updated based on the context. On one hand,
students get to work on live projects for getting better understanding
of market reality before launching themselves in the professional
world of design and at the same time, the industry also
gets a larger view point of creative thinking, academic perspective
which deals with many critical issues of material culture, environmental
concern, sustainable growth and new directions, as each
project is guided by experienced faculty members who contribute
their view points in the project. I wish all the graduating young designers great success in their
future; their work presented in this book will surely disseminate
and spread the test of excellence enabling India to establish its
place in the world of design.
